Sunday, October 3, 2010

Hervé Léger by Max Azria






NEW YORK, September 7, 2008
By Laird Borrelli-Persson
Sex on heels is probably an accurate description of any Hervé Léger show: They invariably consist of second-skin dresses that make it hard to sit down. But this season's was even sexier. How? The finale consisted of a rapid-fire assault (complete with wardrobe malfunction) of bandage/bondage bathing suits guaranteed to raise temperatures, and not intended to come into contact with any liquid other than the sort served in a tall glass by a muscle-bound cabana boy.

Lou Doillon, Joy Bryant, and Maria Sharapova were among the crowd gathered to see Max and Lubov Azria tweak the band dress. What else could the designers do when the brand is so synonymous with one look? The Azrias' main conceit was to create optical illusions through pattern placement and color gradients. (They also showed dresses and jackets in airbrushed leather, which were rather reminiscent of some of Jonathan Saunders' print work.) Seeing as how the signature Hervé Léger look has been popular practically since the days of Cleopatra, this was clearly a case of "If it ain't broke, don't fix it"—though, unavoidably, it did become somewhat repetitious.

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